Mike Villar

I manage an international team of Digital Marketers, Web Developers, Designers, Mobile Developers and Customer Happiness Heroes as we all work on delivering a category-defining ecosystem of hardware and applications in the nascent, burgeoning wearable computing space.

So far, I've worked on building and strengthening the core team, engineering the end-to-end E-Commerce experience, negotiating logistics, distribution and fulfillment contracts as well as setting up and managing ancillary customer acquisition channels--SEM, Email and Database Marketing, Affiliate and Performance Marketing, Social Media, Display Advertising and Retargeting, and non-native advertising as well as having my fingerprints on establishing the brand's identity.

I'm also responsible for securing tactical online retail partnerships and strategic app integrations as well as heading E-Commerce and user engagement-related product development.

Update:

Included in Jeremiah Owyang's list of Corporate Social Strategists for 2012 - Brand Side 1000+ Employees (under Internet): http://bit.ly/wAiwU6

Included in Jeremiah Owyang's list of Corporate Social Strategists for 2011 (under Automotive): http://bit.ly/dEapu0

Heads a team that manages the company's multiple multi-million dollar affiliate programs spanning multiple affiliate networks (Commission Junction, The Google Affiliate Network, Pepperjam, LinkShare, Share a Sale, Buy.At etc.) and multiple brands (JCWhitney.com, AutoPartsWarehouse.com, StylinTrucks.com, etc.)

He also heads the company's Email Marketing and E-Commerce merchandising team. The team is responsible for the maintenance, growth, segmentation and marketing/re-marketing to the company's extensive, multi-million record customer database.

Responsible for negotiating new program distribution channels and is responsible for their implementation and launch.

Manages the company's online advertising inventory using the DoubleClick DFP (DART) Ad serving platform.

He is also responsible for the development of new media and social media products and mapping out and execution of the overall media strategy.

Headed the company's Affiliate management team; the team responsible for managing the company's multi-million affiliate programs.

Successfully transitioned over JC Whitney's affiliate program when it was acquired by USAP, was able to make key strategic improvements to it and significantly increased the channel's revenue YoY.

He also headed the company's display and social media business units.The team was responsible for the conceptualization and launch of new display advertising and social media products.

Through 2008-2009, amid the US Financial crisis, he was able to increase revenue from the Affiliate Marketing channel by 20% and more in the years that followed.

Manages a team which handles a network of over 10,000 publishers for multiple affiliate programs of a leading US-based internet retailer.

Responsible for conceptualizing creative briefs to be deployed in the overall affiliate marketing drive. Studies and optimizes existing marketing collaterals such as affiliate newsletters, banners and text links to ensure maximum brand visibility and maximum affiliate sales.

Serves as an account manager who stays in close communication with the publisher network, suggesting improvements and tweaks to their respective marketing campaigns as necessary.

dotPH is the official registry of the Philippine (.PH) Country Code Top-Level Domain (ccTLD).

As Global Manager he managed the award-winning (8th Philippine Web Awards) i.PH brand and is part its development team. He was mainly responsible for coordinating the efforts of the technical, marketing and support groups in ensuring service is at par with client requirements.

He also served as a Sales Manager/Account Manager which entails having to acquire new corporate clients by establishing business relationships with Different C-level Executives from fortune 500 IT companies.

At dotPH, he was tasked to evangelize people with the benefits of web logging and emerging technologies. He has spoken in numerous conferences regarding this, most notably on the 2nd iBlog summit held in the University of the Philippines' college of law.

He was also responsible for facilitating key high-value contracts for the Calliope brand bringing in significant revenues for the company.

As Business Development Officer, he was responsible for acquiring new accounts for the company and establishing business relationships with C-Level executives from companies in various industry verticals that range from medium-scale businesses to fortune 500 companies.

He coordinated with different departments especially in consolidating a presentation to be delivered to prospective clients. He also, delivered company capabilities presentations specifically in areas such as Network, Technology and Data Management as well as detailed service offerings.

Made Request for Proposals, Request for Quotes, Request for Information (RFP’s, RFQ’s, RFI’s) as well as vendor information documents as needed.

Populated lead lists and gathered contact information using different channels.

Served as account manager to selected accounts in the telecoms vertical.

BS Business Administration in Marketing

Bachelor of Science in Physical Therapy

Company Website, Personal Website

emerging technologies, corporate sales, affiliate marketing, corporate communication, marketing strategies, social media, conversion rate optimization, landing page optimization, email marketing, database marketing, user experience, customer experience, CRM, email deliverability, deliverability, retargeting, database segmentation and targeting, e-commerce, retail, online retail, wearable computing