VP - Marketing and Digital Strategy at Kreyos
Internet | NCR - National Capital Region, Philippines, PH
I recently spoke about Affiliate Marketing and Retargeting/Remarketing at the BLINK conference held at the Asian Institute of Management: http://bit.ly/13oKBgS
Included in Jeremiah Owyang's list of Corporate Social Strategists for 2012 - Brand Side 1000+ Employees (under Internet): http://bit.ly/wAiwU6
Included in Jeremiah Owyang's list of Corporate Social Strategists for 2011 (under Automotive): http://bit.ly/dEapu0
I am an Evidence-based, Data-Driven Digital Marketing executive with over 11 years of focused experience. Throughout my career, I’ve been involved in building and managing teams within
companies that range in size from startups with a small, elite cross-functional team to NASDAQ-listed, Internet Retailer top 100 retailers—all in a top-level decision-making capacity.
I love data. I love putting narrative to data. I love tests. I love rapid iteration. I love continuous improvement through data-driven development. I love building successful teams that would ultimately share this passion. I believe good marketing and conversion-centric design should never be divorced from good customer experience.
I have been fortunate enough to be put in multi-disciplinary roles that allowed me to execute digital marketing campaigns with multi-million dollar budgets while having a holistic understanding of how the sum of all the ancillary parts work.
E-Commerce is my first love but have extensive experience in User Experience Engineering, Email and Database Marketing, Affiliate and Performance Marketing, Web Analytics, Business Analytics, Display Advertising, Retargeting and Remarketing, Social Media Management and Loyalty and Rewards Engineering. I also love speaking about all of this and evangelizing everyone on how making marketing relevant benefits businesses and customers alike.